Channel Letters have Great Impact on Customers buying decisions

Who would not like that its company's name is branded boldly high up on one of the most busiest roads and visible to thousands of people. Daily we come across many channel letters of various companies advertising their logo and products, channel letters have a great impact on customers buying decisions. Excellence Sign is a premier sign shop which produces channel letters it has successfully dealt with different range of products and various companies and has set up affordable rates for its customers.

These days LED channel letters are being developed, there is an LED light or neon tubing attached inside the letters which makes them glow. Excellence Signs have developed many LED channel letters recently for its valuable customers. The channel letters are custom made in various sizes according to the customers demand, LED channel letters are much visible as they glow from inside making them readable from even a distance.

Channel letters have different types, they can be illuminated using different methods including front lit, reverse lit, and front/ back lit. They all glow differently, the backlit channel letters is the combination of front and reverse channel letters. Backlit channel letters have LED tubing inside them which glows making them bold and visible. Their sides are of aluminium and the faces are made with polycarbonate, LED and neon illumination glows from the back and is therefore directed to reflect on the wall.

Streets, buildings, bridges, shops, banks, shopping malls, schools, hospitals and many other places are all brightly lit with channel letters. Excellent Signs give these channel letters a professional look which makes them distinctive and clear in day and night. Like if anyone is travelling on the highway even in the middle of the night he can visibly see the LED channel letters of different companies advertised, if backlit channel letters are used the channel letters will be more bold and visible. The channel letters have to be perfect in order to capture viewers attention, even a single small damage can rupture the whole brand image.

Apart from LED channel letters another type is reverse channel letters, it is another type of signage solution. The reverse channel letters are used by the customers who want to give their brand an esteemed look, the letters create a distinguished and a unique image.  These signs are made having aluminium faces and are richly illuminated for the viewers. LED light are used for these reverse channel letters, they are also custom made in different sizes and colors depending on the customer and the place where it has to be setup. These are also called Halo Lit letters as they give a halo effect. The aluminium sides are fixed on the standoffs away from the wall which creates neon illumination on the wall producing a halo effect.

To get quality channel letters to  popularize the business contact Excellence Signs or go to http://www.excellencesigns.com/ and get your brands name on the channel letters.
http://www.excellencesigns.com/