The Right Sign, at the Right Place

Right from ancient times, signs have been hailed as the most effective form of advertising. Historians and archeologists reveal how the displaying of symbols or trade signs to catch a potential customer’s eye is reflected in Greek, Roman and Egyptian carvings dating to 3000 BC. With the passage of time, as economy began to thrive, merchants competed with each other to create elaborately carved, painted and gilded signs for their trades.

In the 1800’s with the advent of gas lighting and then the electric bulb, the signage business experienced a boom like never before. And with the invention of the flexible, multi coloured neon tube, there was no looking back for advertisers!

Even today, a child who wishes to make a dollar or two by setting up a lemonade stand outside his home will be seen laboriously painting and erecting a sign which announces to the world that the freshest, sweetest most delicious lemonade is available right here! His neighbours are sure to smile indulgently at the sign and sample his sweet wares and those who don’t bother to stop are sure to atleast cast a fleeting glance at his sign.

May your business be big or small, a fledgling enterprise or an established trade—business signs today will play the same role for your company that they have been since time immemorial. They draw attention to new products or offers and increase sales. Once you have caught the eye in the sea of wares available out there, half your job is done!

A single attractive sign outside your business conveys the message quickly and efficiently and will help save money for other kind of advertising. Signs put up strategically around the city will help draw valuable attention and build the identity of your company and brand.

With an attractive array of Channel LettersPylonsMonument Signs and Banners to choose from, Excellence Signs Houston, will make business signs that are the eye-catching, never-to-be-missed, attractive kind and are positioned at the right tactical spots to ensure maximum visibility and impact. 

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